Santa Claus was making his list, and we were making ours. We were still cracking on the web pages for the future Music Hawk website on that Thursday night in mid-December, but our list was a little different than the bearded man in the silly red suit. Did we have a nice, long artist list that would have your favorite bands as well as our own? Did we have all the materials we needed to promote the new site? Did we have enough guts to get this sucker started? Did we need more coffee? At least the last question on the list was an easy item to check off—since we were at our temporary office, the Red Rock Coffee (www.redrockcoffee.com) shop. A few cappuccinos and blended mochas later and we were on our way. Some friends came by, and in between editing and FTPing new code and pages, we discussed the music wafting over the airwaves. What were the real lyrics to Manfred Mann’s Blinded By The Light? Something about “running like a deuce”… We laughed at some of the tracks the radio played—some brought us back to high school days, to concerts we’ve seen, to people we knew who loved this band or that. And that’s when it his us—we were making this website because we not only wanted to solve a few problems in the music space, but also because for us, music is in the fabric of our lives. It provides a texture, a quality, an essence. It can evoke emotions and memories, it can speak to us and into our lives, it can teach us things. It is art, it is entertainment, it is a love. And we do love it.
Frankly, we had no idea what we were getting into when we embarked on this journey last summer, but as the website took shape, we realized there was a big mountain to climb. The “other guys” in the web music space make it look easy, with their big budgets and massive staff. It was the process, not the destination; we have to keep telling each other. And as much as that proverb is true, it sometimes doesn’t make the burden of the moment any lighter. Especially since we wanted to use the website ourselves!
We continued on into the night, the radio some company on the first steps of our journey.